U-Media: Educational Programme for Student Reporters at University Sports Events
The development of the next generation of sports media professionals in Germany and Europe is receiving a major boost following a European Union decision to select a pioneering project of the Rhine-Ruhr 2025 FISU World University Games for Erasmus+ funding (PIC 878413862, Project 101184399 — UMA).
Beginning in December and running through to the end of September, the project titled ‘U-Media’ will provide young reporters, photographers, and commentators with a comprehensive resource of practical advice, tips, and best practice curated by industry experts.
The project consists of four major parts, enthusiatically supported by a team of consortium partners (University of Porto (Portugal), as well Hochschule der Medien Stuttgart (Germany), University of Tübingen (Germany), and the AWO Südwest gGmbH (T_OHR) (Germany).
U-Media Ambassadors |
The U-Media project will recruit 12 ‘U-Media Ambassadors’—six from Germany and six from other EU countries—to join the wider team of Young Sports Media Talents at the Rhine-Ruhr 2025 FISU Games. The U-Media Ambassadors will contribute to media coverage from in and around the mixed zones of the world’s largest multi-sport event for student-athletes. |
U-Media Expert Lectures |
These lectures provide students interested in sports media with valuable insights into sports reporting, photography, and commentary. Open to all students with a passion for media, these sessions will also support selected U-Media Ambassadors and young reporters, photographers, and commentators (as part of the Young Sports Media Talents project) in preparing for their roles at the FISU Games by learning from experienced professionals. You are warmly invited to attend this lecture series. Participation is free of charge and entirely voluntary. |
U-Media Student Newshub |
The Student Newshub is an exciting platform developed as part of the U-Media Erasmus+ project, empowering students to share their perspectives on university sports, FISU events, Rhine-Ruhr 2025, and NUSF activities. Students can submit news articles and photographs capturing the energy and significance of these topics, with selected content published on the project’s website. This initiative promotes student journalism and fosters international collaboration, providing a platform for young storytellers to showcase their work and connect with a global audience. |
U-Media Learning Hub |
The U-Media Learning Hub is a comprehensive resource covering 18 sports, offering key information on competition formats and rules, glossaries, profiles of outstanding athletes (Hall of Fame), referee decisions (You Be the Judge), and sports equipment. The materials include downloadable documents, interactive quizzes, and videos. Additionally, the Learning Hub provides valuable guidance for various media participants, including reporters (conducting interviews, transcribing, and writing), photographers (sports photography techniques, photo galleries), commentators (preparing notes, audio description), and athletes (media engagement, interview skills). |