The overarching objective of U-Media as a comprehensive learning platform is to provide rigorous training for student-reporters as they prepare for major sporting events. Additionally, it seeks to engage universities in developing effective communication strategies, foster cross-institutional exchange beyond sporting events, facilitate mentorship opportunities between students and industry experts, and grant individual students access to the professional world of sports media.
U-Media attracts motivated students who are passionate about sports journalism, offering them access to a wealth of learning materials to support their preparation for practical assignments. By drawing on real-world examples and insights from experienced event professionals, students have the opportunity to refine their skills in content creation and showcase their talents.
The specfic objectives of the project are to:
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Conduct in-depth research to analyse innovative media trends and their impact on sports reporting at global events, identifying key synergies and benefits for the industry.
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Develop and implement U-Media, an online educational training programme designed to equip aspiring sports media professionals with industry insights. This includes recruiting students, lecturers, and mentors in preparation for the Rhine-Ruhr 2025 FISU World University Games.
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Establish a student-led digital media platform for the Rhine-Ruhr 2025 FISU World University Games, enabling students to publish their media content. The platform will continue to support university sports events worldwide.
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Deliver a 10-month training and mentorship programme where students learn from leading industry experts and develop skills in written communication, commentary, and sports photography, with their work featured on the digital media platform.
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Deploy trained student media professionals to the Rhine-Ruhr 2025 FISU World University Games (16–27 July 2025), where they will report on the event, gain hands-on experience, and share content with a global audience.