Covering international university sports events
Nowadays, not only the audience physically present in sports events is welcome to participate, engage with the competition and competitors and comment. Globalization came also to sports and social media, television, radio and other media formats bring the audience closer to the sports, even if they are thousands of kilometers away. As a (young) reporter in charge of promoting the engagement of audiences in the social media platforms of international university sports events, there are different aspects to be taken into consideration, such as: purpose of the social media, algorithm, language, engagement and timing. To make good use of all of those, it is imperative to think in strategies beforehand.
This guide covers key aspects of covering a live sports event on social media while addressing the following topics:
- First steps when building a social media strategy
- Good practices
- Types of content
- Ethical and professional social media management
- Possible challenges and suggestion of solutions
- Suggestion of tools for social media management