Media training guide for university student-athletes
Media attention is an integral part of the journey of a university student-athlete competing at an international level. Engaging with the media effectively can enhance students’ reputation, build their personal brand and, simultaneously, contribute to improve the image of the institution represented. Therefore, this guide aims to equip the student-athletes with the necessary skills to navigate through media interactions.
Student-athletes are invited to study the guide which provides important information about these four key topics:
- Understanding media & its impact
- Preparing for media engagements
- Interviews
- Crisis – what if?